Academics, investors and business professionals throughout the world agree that SaaS inherently provides a host of economic benefits to the customer. However, recent studies show that the vast majority of finance professionals will use a valuation technique that may fail to capture those same benefits1. While SaaS providers have enjoyed much success in recent years, this should be a concern for those that compete against traditional license based models for the true value of the SaaS application may go unrecognized.